From Business Times…
“Wine consumption among NASCAR fans nationwide is up 22 percent from last year, easily outpacing overall U.S. growth, and probably dispelling the myth that NASCAR fans only quaff beer, according to a Nielsen Co. study released Thursday.
The survey, by Nielsen’s ACNielsen and Nielsen Sports’ units, indicated that annual average wine purchases by stock car racing fans jumped from $66.80 in 2005 to $81.40 last year. That’s presumably good news for Northern California wine producers, although many Bay Area customers are likely to spend $80 or more on wine in a single week, as opposed to annually.”
Further evidence of the inroads that wine is making on beer consumption. We take this as positive news in spite of the qualifying comparison to Bay Area customers.
And from Reuters the sports fans who drink the most wine, as reported by ACNielsen…
Households with at least one fan of the Ladies Professional Golf Association spent almost $125 on wine in 2006, which was up 17 percent over the year — overtaking fans of men’s golf.
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