It has come to our attention…

Imitation may be the sincerest form of flattery. A large conglomerate, based outside of the US, is planning on coming out with a label called ‘Santa Barbara Wine’. It doesn’t take much of a genius to see that such a label might be confusing with ‘Santa Barbara Winery’. We hope that this confusion is not intentional.

This conglomerate does have vineyards in Santa Barbara County and already has several labels identified with Santa Barbara and the county. Our label ‘Santa Barbara Winery’ has existed since 1962 and our distribution is in all but a few states as well as several countries but it is not in Australia.

Some have argued that we may, unintentionally, benefit from the confusion since they will undoubtedly spend much more on marketing than we can and the confusion would then benefit us. But confusion in the market-place is never a good thing and in the market-place David does not slay Goliath, just the opposite. We will write to the ATF and bring it to their attention and if anyone out there would like to help us here is the address to write to:

Assistant Director, Bureau of Alcohol, Tobacco and Firearms, Department of the Treasury, Washington, DC 20226

1 Responses to “It has come to our attention…”


  • The reason why this country has organizations like the ATF, TTB and the FDA for that matter is to protect the interests of American buisness and the consumer. The Australian conglomerate, who has decided to steal their name from an existing established winery has no right to be protected or supported by American governmental agencies. Furthermore it is the duty of these agencies to protect Santa Barbara Winery from foreign buisness interests who’s intentions are to confuse the consumer and tarnish an existing American buisness.

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