The good news just keeps coming. Not too long ago we learnt that wine consumption had doubled, or was it tripled, at NASCAR events and now we learn that for the ‘Millenial’ generation, 21-30, it is the beverage of choice for 27% and growing.
Tim Teichgraeber for decanter.com writes
Wine is gaining ground on beer as the drink of choice for young Americans, a Nielsen survey has found.
The so-called ‘Millenial’ generation still shows an overall preference for beer, which is still most often cited as the ‘favorite’ alcoholic drink, but wine and spirits are both gaining ground.
There is a slight preference for red wine (51%) – mostly Cabernet Sauvignon and Pinot Noir. In white Chardonnay still reigns.
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