Tomorrow, March 18, I am attending a Central Coast Wine Symposium in San Luis Obispo.
The Central Coast Insights Program
Priorities for the New Decade: The Importance of the Central Coast to the California Wine Industry
Program* Thursday, March 18, 2010 (8am-5pm)
WINE INDUSTRY OVERVIEW
THE BUSINESS OF CHANGE
WINEGROWERS WHO BECOME WINEMAKERS: IS IT WORKING?
NETWORKING BREAK
RECESSIONARY TIMES AND THE LENDING MARKETS
NETWORKING LUNCHEON
SOCIAL MEDIA MEETS THE BOTTOM LINE: DOES SOCIAL MEDIA EQUAL REAL SALES?
CENTRAL COAST WINE SALES AND RECENT CONSUMER BEHAVIOR
TRENDS IN GRAPE/BULK WINE PRICING: THE RELATIONSHIP TO CONSUMER DEMAND AND ITS EFFECT ON THE CENTRAL COAST
Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards
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