Archive for the 'Joanie Hudson' Category

Getting Ready for Summer

As summer fast approaches, the tasting room is busy gearing up for the increased foot traffic that floods into Santa Barbara during this time of year.  May wine club shipments have been sent out for Santa Barbara Winery club members, and the next one will not be until September because of the difficulties of shipping wine to hotter states during the summer months.  We offer special rates on Priority Overnight shipping so that you can order wine year ’round without paying exorbitant amounts of shipping costs.

At the winery we have been busy with springtime special events, bottling, submitting for label approvals, and getting wine club shipments out.  We have witnessed bud break at Lafond Vineyard, as the new season’s foliage beings to emerge and the vines are getting ready to flower, commonly referred to as “bloom.”  The buds will ripen over the next few months in the California sunshine, while acidity levels are kept high courtesy of morning fog and cool Pacific ocean breezes.

We are getting ready to release the 2009 Rose of Syrah within the month, which will be the first release with our new label design.  Keep your eyes and ears peeled for the announcement of official release of this wine, which is always a warm weather favorite for early evening barbeque’s and lunchtime picnics.

There is truly never a dull moment.  I have been spending time promoting our wines outside of Santa Barbara.  Yesterday I had some of the best oysters (Kusshi anyone?) I have had in my life with one of our sales reps at Hog Island Oyster Co. at the Ferry Plaza in San Francisco.  Today I will be working in Petaluma and Sonoma County.

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

Notes from Osteria Mozza’s Paolo Scavino Wine Dinner

While I normally try to focus my writing for our website on Santa Barbara County wine experiences, events, news, etc., I feel compelled to share notes from one of the best wine dinners I have ever attended last night at Osteria Mozza in Los Angeles, featuring Elisa Scavino of Piedmont’s Paolo Scavino Winery.  My inclination to share my experience comes mostly from my impression on the way that personal experiences can shape your impressions of a wine and winery.  A label is no longer just a label, or a brand, but it represents a memory.  These most memorable wine dinners and experiences create lasting impressions that become a part of your personal wine experience rolodex.  March 25 2010 receives a notecard in my rolodex.

Elisa Scavino, granddaughter of Paolo Scavino, is absolutely charming, and speaks of her family’s winery with the most intimate of details.  Her knowledge and presence is impressive, as well as her ability to communicate the winery philosophy in such detail through a language that is not her first.  The Scavino estate is located in the “terroir” crossroads of the Barolo DOCG, in Catiglione Falleto.  The family also has holdings across the DOCG with vineyards in the village of Barolo, La Morra and Roddi.  Weston Hoard, a 28 year old employee of the winery from Minnesota with an extremely commanding demeanor, has been traveling around the world with Elisa for a month, spreading their knowledge and passion for the winery.

Here is the Mozza menu from last night (Thursday, March 25 2010):

Market Lettuces with Crostini di Anatra   with 2008 Langhe Bianco (70% Sauv Blanc / 30% Chard)

Impressions:  The wine had the structure of Chardonnay, fermented in steel tanks and then ML takes place in oak barrels.  Also had striking acidity / grapefruit characteristics of a very fresh Sauvignon Blanc.  The Crostini was about the size of a deck of cards, topped with a creamy duck pate-like meatiness that melted like soft butter.  Served alongside the Crostini was a salad that was more than just the sum of its parts, and a prime example of what fresh produce does for a simple green salad.  The market lettuces were crisp, earthy, and tasted as if they had been picked from the fields that morning, delivered to Mozza in a basket with a note that said “please serve tonight” (that’s how fresh it tasted).  Crisp spears of Mandarin Orange-hued carrots were tossed with the vibrant green of the lettuce.  A demonstration of how simplicity can yield extraordinary flavors.

Agnolotti, Burro e Salvia   with 2008 Dolcetto d’Alba and 2008 Barbera d’Alba

Impressions: These pillows of tiny veal wrapped pastas were served like a medallion on a perfectly sized plate.  They were about the size of dimes, and I’d say about 20 pillows of explosive flavors decorated the plate.  Now, I’m no pasta expert, but I did live in Rome for a few months, where I ate pasta plate after pasta plate, wondering with each bite, why doesn’t it taste like this at home even at the best of restaurants?  Last night’s meat agnolotti with an earthy, rich sage butter sauce was the best pasta dish I have had outside of Italy, and rivals my best plates from Rome.  Though each bite was so small that it barely took up space on a single spear of my fork, the flavor was explosive, leaving a lasting impression that paired beautifully, and differently, with the Dolcetto and Barbera.  Weston talked about the beauty of the Scavino wines being inherent in the purity of fruit captured in each bottling.  He discussed the place that Barbera holds in Italian culture, as a wine perfect with their food and the wine that winemakers and their guests grab to accompany lunch.  It has high levels of acidity that command food.  He also talked about how overproduction caused Barbera to take on a bad wrap, and how it really needs to be treated the right way to produce a wine that is pure, and not dirtied by large yields.  Old vines naturally have lower production, key to high quality Barbera and Dolcetto.

Veal Breast Stracotto with Carrots   with 1998 Bric del Fiasc Barolo (Magnum), 2004 Bric del Fiasc Barolo, and 2005 Bric del Fiasc Barolo

Impressions: Our main course was veal, which fell apart when the fork met the meat as if it has been cooked for days on end at an extremely low temperature.  Again, flavors pounced forth with aggression that only the best of chefs and ingredients can capture. Elegant and powerful were the Barolos - one of the most magnificent, challenging, mysterious, and magical of wines made from the Nebbiolo grape.  Weston spoke of the romantic nature of the geography and climate in Barolo, describing the dense wet fog that floats on top of the villages, with the steep peaks and hillsides popping out of the top.  The wine is fermented in temperature controlled rotary fermenters and then aged in French barrique (oak barrels) for 12 months.  It is then aged an additional 12 months in cask, then in bottle prior to release.  The most ready to drink of the three wines was, not surprisingly, the ‘98 Magnum.  One of only a very limited amount of bottles produced, this wine captured the power and elegance that Nebbiolo is known to produce when done right and with care.  There was talk of vintages, and what they mean for a wine in terms of quality.  Probably the most memorable information that I took from this discussion was the way in which to go about learning about a specific region.  Say you want to learn about Barolo, sure you can read books, buy the “best vintages,” go with the high scorers, but the way that you will really learn the ins and outs of the region is to choose maybe three or four producers that you will follow year in and year out.  The best producers make good wine every year, and if they don’t, they don’t release it.  At Scavino, they keep “off” vintages around, and go back to them regularly to really appreciate the magical aspects of what happens in the best of vintages.  Also, Nebbiolo is such a tricky grape, that even their winemakers can taste a wine, dismiss it as not the best expression of the grape, and then have it years later and be blown away by what it has turned into.

Twice Baked Almond Cornette, Yogurt Gelato, Sauteed Blood Oranges and Clementines   with 2009 Moscato d’Asti, Col dei Venti

Impressions:  This twice baked Almond croissant was perfection.  The ideal amount of sweetness after such an impactful meal was counted by the acidity of the yogurt gelato and beautifully colored citrus fruits.  Flaky, filled with crystalized sugars of almond paste, and warmly steaming, the dessert was complemented by the fresh delicacy of a lightly sparkling and crisp Moscato.

Thank you to the Scavino family and staff for creating wines and stories that shape the wine world and cause me to fall more in love with wine with every experience.  And thank to Osteria Mozza’s Jeff Porter for putting together these sorts of dinners.

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

The South-Facing Pacific Ocean in Santa Barbara

“When you stand on the beach in Santa Barbara and gaze at the Pacific Ocean, you are facing south.”

This is just one of many unique characteristics of Santa Barbara’s physical geography on the edge of California’s coast.  Check out this article from the Washington Post for a little bit more information and tid bits on our estate AVA, the Sta. Rita Hills:

Talk to any Santa Barbara County winemaker, and before long he or she will probably remind you that when you stand on the beach at Santa Barbara and gaze at the Pacific Ocean, you are facing south. And that the Santa Ynez Mountains behind you run west to east, unlike most of California’s coastal ranges and river valleys, which are oriented north to south, parallel to the coast. A few miles west of Santa Barbara, where the coast makes a northerly right turn at a promontory that locals fondly call “Reagan’s Nose,” the mountains funnel the cool ocean air and fog inland through the Santa Ynez Valley, moderating the Southern California temperatures and creating ideal conditions for grapes to ripen.

The next thing your winemaker friend might tell you is that as you head east from the town of Lompoc, near the ocean, through Buellton, Solvang and Los Olivos (made famous in the 2004 film “Sideways”), the average temperature rises one degree per mile. That’s a dramatic change in the world of wine grapes, and it influences a grower’s decision about which grape varieties to plant. Pinot noir and chardonnay thrive at the western, cooler end of the Santa Ynez Valley, a region known as the Santa Rita Hills, while the warmer areas to the west are hospitable to Rhone varieties such as grenache and syrah. The county’s other major wine area, the Santa Maria Valley to the north, also benefits from ocean influences guided inland by the San Rafael Mountains.

This unique microclimate gives winemakers exceptional fruit to play with, and the best are producing wines of great intensity and focus. During a recent visit to Santa Barbara County, I was particularly impressed with wines from the Santa Rita Hills, a place that received federal recognition as an American Viticultural Area in 2001. (The appellation is spelled Sta. Rita Hills on wine labels, a compromise reached with the Santa Rita wine empire of Chile.)

The SRH, as winemakers also call it, stretches west to east between Lompoc and Buellton. Its northern border follows State Route 246; at the southern end is the Santa Rosa Road, twisting among the canyons of the Santa Ynez Mountains, where it is not uncommon to drive around an outcropping of rock and brush and be confronted with acres of stunning hillside vineyards…

Click here for the rest of the article…

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

Central Coast Wine Symposium

Tomorrow, March 18, I am attending a Central Coast Wine Symposium in San Luis Obispo.

The Central Coast Insights Program
Priorities for the New Decade: The Importance of the Central Coast to the California Wine Industry
Program* Thursday, March 18, 2010  (8am-5pm)

WINE INDUSTRY OVERVIEW
THE BUSINESS OF CHANGE
WINEGROWERS WHO BECOME WINEMAKERS: IS IT WORKING?
NETWORKING BREAK
RECESSIONARY TIMES AND THE LENDING MARKETS
NETWORKING LUNCHEON
SOCIAL MEDIA MEETS THE BOTTOM LINE: DOES SOCIAL MEDIA EQUAL REAL SALES?
CENTRAL COAST WINE SALES AND RECENT CONSUMER BEHAVIOR
TRENDS IN GRAPE/BULK WINE PRICING: THE RELATIONSHIP TO CONSUMER DEMAND AND ITS EFFECT ON THE CENTRAL COAST
 

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

The Henry Wine Group CA Trade Tastings

Next week I will be traveling throughout California attending The Henry Wine Group Trade Tastings.  Our wine is distributed in California by The Henry Wine Group, and these tastings provide the opportunity to visit and engage three different markets: San Francisco (March 22), San Diego (March 24), and Los Angeles (March 25). 

These tastings are organized for members of the trade (hotels, restaurants, wine bars, etc.).  If you are in the trade and interested in attending, please contact me at winesales@sbwinery.com for registration inquiries.  The tastings will run from 11am-5pm.

Taste the World of The Henry Wine Group
March 22 2010   Four Seasons Hotel, 757 Market St. San Francisco
March 24 2010   Hilton La Jolla, 10950 North Tory Pines Rd., La Jolla
March 25 2010   Beverly Hills Hotel, Sunset Blvd., Beverly Hills

Winemaker Bruce McGuire will be helping me pour at the Beverly Hills tasting.
 
Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

Social Media & Marketing: Personal or Impersonal?

I find myself thinking a lot lately about the whole concept of social media (which has become a staple in modern day marketing).  As companies build up their reputations in the virtual world, branding is more important than ever.  But what I am drawn to is the way that personalities become more and more what are being built up as brands, in the process promoting whatever company or larger umbrella that they write about or for.  At a time when there is much fuss about the impersonalization of the virtual world, I find that in some ways it is quite the opposite (speaking on a larger scale than communicating with the people that you see and interact with on a regular basis, Facebook anyone?).  I would argue that social media has the effect of bringing people closer together, instead of further apart, and with this in mind also make a case of the importance of strong virtual personalities at any given company to build an audience for the brand through the branding of individuals (ah the beauty of blogging, where run on sentences are OK).

One of the most important lessons that I have learned over the past year when it comes to marketing is the importance of communicating anything and everything to your consumers.  If the consumer or distributor chain is not presented with information about accolades, press, etc., you may as well not even bother going through the trouble of trying to get the press in the first place.  Social media has become a convenient and quick outlet for companies to communicate this sort of information.  Yet in order to have it be effective, the company has to have an audience, and in order to garner an audience, there needs to be a couple of personalities that people are willing to spend their time following (there are only so many blog / news sites we can visit everyday!).

Examples of industry personalities in wine are plentiful.  Think of the handful of reviewers that are considered to be the most influential on a national and international level:  we have Parker, Laube, Heimoff, Tanzer.  These personalities have followers, an audience, and what they say matters and translates to both the establishment and legitimization of a brand / winery.  It works in reverse as well.  There are certain faces that consumers associate with certain wineries, whether it be the owner, winemaker, or members of the marketing and sales team.  Having a face / personality to a brand helps to bridge the gap between virtual anonymity, and building bridges between companies and a broader national audience.  Text becomes something more than just words on the page, it becomes the means through which the consumer is able to relate on a more personal level with the brand.

I started thinking about this after reading my daily dose of Steve Heimoff’s blog (of Wine Enthusiast Magazine).  His recent blog on ‘What I Tell Winemakers’ made me think about how important it is, at least for me personally, to be able to relate on a personal level to a company that I support regularly.  Sure I impulsively buy bottles of wine here or there, but I could put together a list of wineries with which I am a regular consumer – whether that be buying new releases, attending wine dinners or tastings that they pour at, or purchasing their wine by the glass as a “comfort” when I see it on a restaurant list.  This special list of wineries to me has developed over more than just the quality of the wine – it comes from little things like remembering back in the day when I wasn’t into wine seeing the bottles arrive at my house because my Dad was in the wine club for years, or having a really fantastic tasting at the winery, and / or just really respecting what the winery stands for.

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

Big Girls, Small Kitchen Blog Post on SB Chard Wine Pairing

My dear friend Phoebe Lapine has a great blog on cooking / creating dining experiences / food and wine pairing.  She recently visited and we had the opportunity to taste through various stages of white wine fermentation down at Santa Barbara Winery (she visited during Harvest 2009).  I sent her home with a bottle of 07 Santa Barbara Winery Chardonnay, and in a Phoebe-like fashion, she created a fantastic recipe to pair with the wine.

Here is the link to her website (Big Girls, Small Kitchen: A Guide to Quarter Life Cooking) with the posting.  I recommend checking out her site as it is a truly voyeuristic glimpse into the her life experiences through cooking.  She is working on a book, and I can’t wait to read it when it comes out.  I love her use of the phrase ‘quarter life cooking.’

Her post also really hits home for me because I truly believe that wine better experienced when there is a real story behind it.  That story can include and interesting history, personal experiences with the wine, or having friends who have their hands in the production process.

2007 Santa Barbara Winery Chardonnay

We washed this meal down with a bottle of Chardonnay I brought back from my day trip to Santa Barbara. My friend Joanie works for the winery and took me through the whole process of how this particular chardonnay was made. Things always taste a little better once you understand where they came from, but regardless, this is a delicious mid-level wine, and one I will be buying again in the near future.

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards

The Big Sur Bakery Cookbook

Just a quick jaunt up the Central Coast’s windy, coastal cliff enclosed 1 Highway, lies Big Sur.  Known for its awe inspiring California and Pacific Ocean views, it is a great spot to escape and relax.  The Big Sur Bakery (tucked behind a gas station) is a classic spot in the area to grab a bite, and the house that the business has flourished within was built in 1936.  We just got their cookbook into the Santa Barbara Winery Tasting Room, and since taking it home a couple of weeks ago I haven’t stopped cooking out of it. 

The Big Sur Bakery Cookbook – A Year in the Life of a Restaurant

“The Big Sur Bakery Cookbook tells the compelling story of the people and community that created that rare beauty: a great restaurant with soul. This book perfectly captures the spirit and passion of Michelle, Philip, and Michael, their food, and the grandeur of the California Coast.” (David Kinch, chef/owner of Manresa Restaurant )

“This is not just another restaurant cookbook. In it, every dish comes enriched with a tale. . . . No matter where you live, through these recipes and stories you’ll experience the exquisite food and soulful charm that is Big Sur Bakery.” (Nancy Silverton, chef/founder of La Brea Bakery and chef/owner of Mozza )

Product Description

Here from the celebrated California restaurant Big Sur Bakery is a stunningly photographed cookbook showcasing seasonal ingredients, local vintners, fishermen, and farmers—and the food that makes the Big Sur Bakery unique.

Come pick up a copy at your next tasting!  Wine Club Members receive 20% off of purchase.

The Impact of Global Warming on Wine

The topic of global warming  has some people scratching their heads, some naysayers denying its existence, and some grape growers concerned for the future.  Global warming is occurring, and the consequences could be enormous for all walks of life.  Climate is one of the most influential factors in determining a) the quality of grapes grown in the vineyard and b) what grapes to plant in certain climates.  For example, in the Sta. Rita Hills where Lafond Vineyard is planted, Pinot Noir and Chardonnay flourish in the cool climate, benefitting from coastal breezes.  Up in Napa Valley, where days get hotter, Cabernet Sauvignon is king.  So what happens when temperatures start to slowly creep up?  Everything is thrown off balance, and perhaps valleys or hillsides that were once deemed inappropriate for planting grapes will become the new hot spots.  There is no way to get around the impact of climate change for grape growers.  

Steve Heimoff, of Wine Enthusiast Magazine, has one of my favorite wine blogs on the web right now.  He has some interesting notes on this topic in today’s post (see below and visit his website for the full article).  If you are a reader of wine blogs, make sure to check his out.

The climate change deniers, bless their dumb little hearts, are getting lots of buzz lately, but I’ll side with the scientists, the majority of whom are absolutely sure that warming is occurring and that it’s getting dangerously too late to do anything about it.

The latest — as if we didn’t have enough evidence — comes from Stanford, where UPI is reporting that a team led by Noah Diffenbaugh “say they’ve determined global warming could significantly negatively impact U.S. wine and corn production.” (I’m not going to write here about corn except to say that I love it when it’s ripe in the summertime and will miss it if it goes away.) They go on to say that “global warming could reduce the current U.S. wine grape region by 81 percent by the end of the century” due to hotter and hotter days in wine country like California’s, which, in places like Napa Valley, is already pretty hot.

(Diffenbaugh presents his formal study today at an American Geophysical Union held in Moscone Center and I’m sure it will be widely reported.)

It’s not just that excessive heat could make even coastal valleys inappropriate for delicate varieties, like Pinot Noir and Chardonnay. A warming climate could upset the ecosystem in much more fundamental ways. Science Daily describes how,“if spring-like weather arrives earlier than usual, and flowers bloom and wither before the pollinators [like bees] appear,”then wines might not even produce fruit. Earlier, scientists had calculated that a rise of only 2-4 degrees Celsius in grape regions could cause “losses [to be] be as high as 40 percent by mid-century.” In a previous study, Diffenbaugh determined that temperatures “from the principal wine regions of California, Oregon and Washington” already have risen in recent years by nearly 1 degree Celsius, and that was before some of the hottest years on record were yet to come.

Click Here for the rest of the article

Joanie Hudson, Director of National and International Marketing, Santa Barbara Winery / Lafond Winery & Vineyards