As we anticipated Foster Beer is putting out a wine label ‘ Santa Barbara Wine Company’ which is totally confusing, not only to the consumer, but people in the industry as well. In the short time since the company’s announcement many store and restaurant owners have been in contact with us all in agreement that this is pure exploitation. We have also received several calls from consumers wishing to participate in the Film Festival promotion that Foster is using to introduce their new wine label. The Santa Barbara Wine Company label emphasizes ‘Santa Barbara’ and ‘Wine Company’ is an afterthought. You can see it here (we hesitate to post it)
We have been in touch with Congresswoman Lois Capps asking that she make enquiries with the ATF, the department in Treasury that controls label approval, to clarify their policy with regards to labels with similar names. The ATF needs to approve, not only names, but, content, letter size and even artwork.
We are represented in all but a few states and although the confusion is huge here it can only be worse where our wines are not as well known. ‘Santa Barbara Winery’ has been our label for over 40 years. This is the first time that we have faced this kind of challenge.
A challenge from a huge Beer and Wine conglomerate who, after many focus group sessions, determined that ‘Santa Barbara’ scored well. To add insult to injury, the grapes may be from Santa Barbara, but the wine is made in Templeton, San Luis Obispo and bottled in Napa.





The ‘SRH’ designation on the Lafond label signals Winemaker Bruce McGuire’s intent to blend a selection of vineyards located in the Santa Rita Hills AVA (American Viticultural Area).



Grassini Vineyard is nestled in the warm hills of Santa Barbara County’s newest AVA, Happy Canyon. They grew such a limited amount of this ancient Bordeaux varietal that Winemaker Bruce McGuire was only able to produce six barrels of this brooding full bodied red.



Looking for interesting grapes to plant in his Santa Ynez Valley vineyard, Mr. Andrew Joughin purchased the cuttings for this wine from vines
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